Marketing Toolkit
We provide our clients with the tools they need to empower their entire organization with marketing programs and resources that they can customize and execute to meet local and national print marketing and sales requirements. Using our web to print purchasing platform they have unlimited control to build, design, proof, and order printed materials. We offer complete solutions or project by project options that are robust and flexible.
From collaboration and management through to distribution, we put control back into your hands. Our system promotes collaboration throughout the entire enterprise. In this way, marketing teams can leverage their brand, create messaging, and print on demand from our large network of suppliers.
Collaborate
As a BPO provider focused on optimizing marketing spend, we analyze your current print and marketing processes to develop a customized, branded, secure online portal for marketing execution and management. Our platform enables businesses to accelerate revenue growth and reduce costs by automating, monitoring and measuring their distributed marketing and sales initiatives. Many marketing and sales professionals use our platform to centralize all of their content allowing for customization and the ability to distribute that content across all channels including print, email, web, promo and more.
Manage
Our platform is designed to improve marketing effectiveness and efficiency allowing distributed users access to best practice marketing strategies including segmentation, message targeting and enhanced distribution channels. We believe this real-time access to marketing resources and programs enables sales professionals and distributed marketing groups to more efficiently convert opportunities into revenue.
New technologies are creating unique marketing logistic opportunities on an almost monthly basis. Look to CTP to keep you abreast of what’s available in the market and to help you implement and make the most out of these advances.
Campaign
We know creating an effective marketing campaign is no easy task. Once you do, the last thing you want is to lose it’s effectiveness due to poor campaign management. Our asset management system allows you full control over marketing, campaigns and user outputs. We make sure that nothing falls through the cracks, and that everything is approved and accounted for. Our platform enables marketers to more effectively communicate and collaborate with internal and external stakeholders across the entire enterprise. This ensures that customers will receive the right messaging at the right time.
Our campaign control systems let marketing set business rules and triggers for the accurate delivery of approved messaging throughout the enterprise. Effective campaign management allows users to customize corporate approved and branded collateral, build and segment lists and create unique ads, all as trackable campaigns. This gives marketing more control over messaging and the ability to accurately deliver timely content to the end-user.
Distribute
When creative is done and you’re ready to disseminate approved marketing messaging throughout the enterprise we can accommodate many different types of applications. Our output management tools let you re-purpose content without it needing to be reprogrammed across multiple delivery types. With our platform, one click updates any changes across all the output variable you specify, including downloadable PDFs, direct mail, websites, print, PDFs, inserts, promotional products more.
Print is still alive and well so we offer comprehensive commercial printing for any situation. From small digital runs to huge web-fed offset printing projects.
We offer best-in-class commercial printing with digital integration for every need and industry, including Print on Demand digital runs to huge web-fed offset printing projects. Because our platform integrates directly with your plants and presses, getting the materials you need is only a mouse-click away.
For Direct Mail we utilize high speed and high quality digital full color at 500 feet per minute. The provides you with one to one marketing capabilities with no pre-printed stock. Ask CTP about the “Snap Pak” self sealing pressure seal format that we have incorporated high speed full color imaging. The open rates are unheard of.
Promote
Promotional products excel at building brand recognition and recall by placing your logo and messaging directly onto to everyday products. Leverage your brand on popular merchandise for trade show giveaways, employee onboarding kits, customer appreciation gifts, and corporate events. We improve the processes surrounding the procurement, production and distribution of promotional materials. We combine innovative technology with consulting services to help you become a better marketer.
Support
Ultimately it comes down to support. We allow marketing to support the rest of the enterprise by providing a central workflow/collaboration system.
Our team is made up of industry experts, including business analysts, project managers, production support specialists and creative support resources that work in tandem with our clients to exceed their expectations. A huge part our mission is to have the right people in place to support our clients, we thrive on your success.
Give us a call or shoot us an email and we’ll show you just how CTP can help you manage your marketing logistics more efficiently.
Capabilities
When it comes to marketing projects, we can handle simple to complex. Our capabilities are flexible to meet your objectives.
Digital Prepress: Our all-digital PDF workflow includes: scanning, high-end color correction and retouching.
Digital Asset Management: Utilize our web-based 24/7 asset management system.
Digital Printing: Short run or one to one direct mail includes high speed full color capabilities.
Sheet-fed and Web press: Based on your full color and finishing requirements we can handle it all, matching your project with the right equipment.
Bindery and Finishing: Our complete services for any of your printing projects.
Fulfillment, Kitting and Mailing: We complete your project with automated or hand assembly, imaging, mailing with tracking and reporting.
Your finished printing: Includes direct mail, catalogs, collateral marketing, integrated products, membership programs and more.
Contact CTP Solutions to discuss your marketing project and we will collaborate with you on what cost and effective printing alternatives are available.
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