How to Stop Paying for Postage and Get a Higher Customer Adoption Rate

Posted in: White Papers

Yes, you read that right! It’s not that postage is going down – in fact, expect postage rates to climb as service slows down due to cost-saving closures by the USPS. No, the reason your mailing and printing costs are going to go down is due to a new form of technology called iPDF Billing offered exclusively by CTP Solutions.

While you may have previously relied on sending printed, mailed statements to your customers, you now have the option of sending interactive electronic statements or a combination of electronic and printed statements. The great thing is, there’s a 35% – 50% electronic adoption rate for typical customers because the iPDF technology also offers many benefits.

For instance, customers can use their invoices to:

  • access their payment histories
  • ask questions through a chat button linked to your customer service team
  • learn about limited-time promotions your company is offering
  • take advantage of offers from your “paid” affiliate advertisers.

Yes, I said “paid.” You can actually derive advertising revenue simply by offering unused “white space” to others to market their products/services.

Plus, the iPDF technology allows you to modify and personalize the invoices you send out through its highly-flexible customer control of images, offers, and messaging using a graphical user interface.

Through the delivery of an interactive PDF (iPDF), you’ll see costs go down and increased efficiencies for your company, your marketing and customer service team, and your document recipients.

Picture this: immediate delivery of invoices with no postage expense, less customer calls questioning bills and faster payments back to you. Sound good? You bet.